Wednesday, June 27, 2007

Dizzy Worldwide wins Silver Telly

Dizzy Worldwide wins a Silver Telly Award.

Director and Animation Director Beau Tardy garnered a Silver Telly Award for Best Use of Animation on the 'MTV Robot' spots for Dizzy Worldwide. Working in collaboration with Dizzy Worldwide's Mara Marich (writer/ co-director) and Tammy Romer (producer) for client MTV Networks Kevin Mackall (Senior VP, on-air promos) and Amy Campbell (VP, on-air promos), Dizzy Worldwide delivered a cutting edge animated spot campaign that pushed the edge of 'virtual reality'. What if robots became so sophisticated that they comtrolled the Earth and subsequently decided to collect humans as toys? That is the premise of the four :30 second spots created using animation techniques normally reserved for Hollywood blockbusters.

Combining technology and grace by employing trained ballerinas to don 'motion capture' suits, Beau Tardy bridged the gap between human and digital: "The ballerinas had a way of moving that would have been impossible to replicate artificially and combined with great motion capture technology gave off a sense of hyperrealty. Why are the robots walking on their toes? Well why not, they are robots and they probably have anti-gravity suits on anyway!"

To make sure Dizzy Worldwide got the results needed they used Giant Studios in L.A. for the capture (Lord Of The Rings), Cinematico (Chronicles Of Riddick, X-Men 4 video games) and The Animation Farm (Unreal Tournament 2004, The Biscuit Brothers) for the 3D. Says Beau Tardy: "We had a super tight deadline and I was flying all over the country to get this done on time. The concept was daring and I didn't know for sure what the result would be, so when I started seeing the motion capture applied to the beautiful 3D models designed by Dan Burke and Karol David I jumped up and down for joy like a little kid!"

'Real' human talent was directed by Mara Marich and shot on a green screen cyc at New York's Dakota Studios by Pat Donnelly (DP for green screen).

The spots were created for national TV to promote MTV's URGE digital download system. The campaign is entitled "Something For Everyone" and has also been awarded a Communicators Award of Distiction for Animation & Special Effects.(Communicators Award )

Founded in 1978, the Telly Awards is the premier award honoring outstanding local, regional and cable TV commercials and programs, as well as the finest video and film productions. The Telly Awards annually showcases the best work of the most respected advertising agencies, production companies, television stations, cable operators and corporate video departments in the world. The Telly Awards is a widely known and highly respected national and international competition and receives over 13,000 entries annually from the US and abroad.

Founded in 1997, creative studio Dizzy Worldwide provides media clients with a full range of creative, animation, design and music production services. Dizzy Worldwide is an award winning creative and animation studio that delivers concept, development and production services for commercial and media branding, entertainment, TV commercials, TV shows, the web and portable media devices such as cell phones, video iPods and Playstation PSP. Dizzy also develops original content and properties.

For more info contact Dizzy Worldwide, email: or visit Phone: 917-407-3319

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